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Life insurance and retirement income for Salt Lake City families

Term, final expense, permanent coverage and annuities, compared across several companies by an agent licensed in Utah — by phone or video, in English or Spanish.

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  • Licensed in Utah (NPN 22305583)
  • Bilingual: every call and form in English or Spanish
  • By phone or video — no office visit

See your options in about 2 minutes

Three questions to start. No medical questions, no obligation, and nothing shared with anyone outside our agency.

We're licensed in Texas, Iowa, Wisconsin, Minnesota, Michigan, North Carolina, South Carolina, Indiana, Tennessee, Florida, and Utah.

Submitting a request or calling connects you with a licensed insurance agent who may contact you about insurance products. This is an insurance solicitation.

Got it — thank you.

A licensed agent will reach out shortly to confirm a few details and walk you through your options. If you'd rather not wait, call (319) 774-2915 now.

Submitting a request or calling connects you with a licensed insurance agent who may contact you about insurance products. This is an insurance solicitation.

Salt Lake City is the capital of Utah and the center of the Wasatch Front. The median home here is worth more than in every city we serve except Austin, so the mortgage is a bigger part of the coverage conversation than in most places. We work through it with your own numbers, by phone or video.

How much coverage a Salt Lake City household usually needs

Carriers price a policy on age, health and tobacco use, not on where you live. What changes from city to city is how much coverage makes sense. The median home in Salt Lake City is valued at about $539,500 and the median household earns about $75,090 a year. Paying off a house at that price and replacing ten years of that income comes to close to $1.29 million of coverage.

The mortgage is a bigger share of that figure than in most cities we serve: only Austin has a higher median home value, while Salt Lake City incomes sit near the middle of our range. A household that has paid the house down needs much less, and coverage through work usually pays one or two times salary and ends with the job. How much life insurance do I need sets out how to subtract what you already have.

English or Spanish, either way

23.5% of Salt Lake City residents age five and over speak a language other than English at home. Every call, form and policy explanation is available in English or Spanish with Victor directly.

Home value, income and language figures are for the city of Salt Lake City: U.S. Census Bureau QuickFacts, 2020–2024 American Community Survey five-year estimates.

How it works from Salt Lake City

Everything happens by phone or video.

We don't have a storefront in Salt Lake City. You talk with Victor M Robles Soto, a licensed producer, from wherever you are — most first conversations take 15 to 20 minutes.

We compare carriers instead of selling one.

Elavere is an independent agency appointed with several insurance companies. We look at what each one would offer for your age, health and budget and explain the differences plainly.

Areas we serve around Salt Lake City

Serving Salt Lake City, Salt Lake County, and nearby communities:

  • West Valley City
  • Sandy
  • West Jordan
  • South Jordan
  • Murray
  • Millcreek
  • Holladay
  • Draper
  • Taylorsville
  • Cottonwood Heights
  • South Salt Lake
  • Bountiful

Life insurance and annuities sold in Utah are regulated by the Utah Insurance Department. Victor M Robles Soto is licensed in Utah under NPN 22305583. Any policy we place for a Salt Lake City household is issued by the insurance company under Utah rules.

Checking a company and an agent in Utah

Every company we place business with is licensed in Utah. The Utah Insurance Department takes life insurance consumer questions at 801-957-9290, or toll free within Utah at 800-439-3805, and can confirm that a company or an agent is licensed in the state. We tell you which company is issuing your policy, and why, before you apply.

Questions we hear from Salt Lake City

I'm moving to Utah from another state. Does my life insurance still work?
Yes. A life insurance policy stays in force when you move, as long as the premiums are paid. If you buy a new policy after the move, it is issued under Utah rules by a company licensed in Utah, and we can compare several of them for you.
What would a $1,000,000 policy actually cost in Salt Lake City?
For a 20-year term policy at $1,000,000, nonsmoker, best health class, we are currently quoting about $30 a month for a healthy 28-year-old man and $23 for a 28-year-old woman, rising to about $35 and $31 at age 36 and about $48 at age 40. Those figures come from Texas-issued policies at the best health class; life rates do not vary meaningfully by state, but the exact companies available in Utah can differ. Your own rate depends on your health history, and a health class below the best one raises it, so treat these as the shape of the market rather than a promise. What moves a rate up or down is on what a million-dollar term policy costs.
Are life insurance rates different in Salt Lake City than in Austin?
Almost not at all. Carriers price a policy on age, sex, tobacco use, health history, coverage amount and term length — your ZIP code is not in the formula, and neither is your state beyond which carriers are licensed there. What changes between Salt Lake City and Austin is how much coverage a household needs: the arithmetic above lands near $1.29 million in Salt Lake City and near $1.5 million in Austin. Austin homes cost slightly more and Austin incomes are about $18,600 higher, so most of the gap is income.
Do I have to meet you in person?
No. Everything — the first conversation, the application and the policy delivery — happens by phone, video or e-mail. Our business office is in Chicago and we work with Salt Lake City families remotely, which is how most of our clients prefer it.
Are you actually licensed in Utah?
Yes. Victor M Robles Soto is licensed in Utah (NPN 22305583). You can verify a producer's license on the Utah Insurance Department website. Both numbers also appear in the footer of every page on this site.
What does the first call cost?
Nothing, and it doesn't obligate you to anything. If you apply for a policy and it's approved, the insurance company pays our agency a commission; you never pay us a fee.

Other areas

Talk with a licensed agent about your Salt Lake City household.

A short call in English or Spanish. No cost, no obligation, no pressure.

Submitting a request or calling connects you with a licensed insurance agent who may contact you about insurance products. This is an insurance solicitation.