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Life insurance and retirement income for Des Moines families

An independent agent licensed in Iowa who compares several carriers and explains the differences plainly — from Ankeny to West Des Moines, by phone or video, in English or Spanish.

Grandparents surrounded by their children and grandchildren
  • Licensed in Iowa (NPN 22305583)
  • Bilingual: every call and form in English or Spanish
  • By phone or video — no office visit

See your options in about 2 minutes

Three questions to start. No medical questions, no obligation, and nothing shared with anyone outside our agency.

We're licensed in Texas, Iowa, Wisconsin, Minnesota, Michigan, North Carolina, South Carolina, and Indiana.

Submitting a request or calling connects you with a licensed insurance agent who may contact you about insurance products. This is an insurance solicitation.

Got it — thank you.

A licensed agent will reach out shortly to confirm a few details and walk you through your options. If you'd rather not wait, call (319) 774-2915 now.

Submitting a request or calling connects you with a licensed insurance agent who may contact you about insurance products. This is an insurance solicitation.

Des Moines is one of the insurance capitals of the country, and plenty of people here work for a carrier or know someone who does. That usually means the questions are sharper: not “what is term insurance” but “why this carrier and not the one I work for.” We're fine with that. Being independent means we can put several companies' offers side by side, including ones headquartered a few miles from you, and let the numbers make the case.

How much coverage a Des Moines household usually needs

A policy costs what it costs wherever you live. How large it ought to be is entirely local, and Des Moines has an unusual shape to it. The median home in Des Moines is valued at about $194,700 and the median household earns about $65,932 a year. A household that owes about that much on the house and wants ten years of income replaced lands at close to $850,000 of coverage.

Des Moines incomes sit close to the Houston level while housing costs about a third less, so the income-replacement half of that figure does most of the work — which is the opposite of how people usually think about it. Group coverage through a carrier employer often covers one or two times salary, a fraction of the total. How much life insurance do I need shows where the rest comes from.

English or Spanish, either way

21.9% of Des Moines residents age five and over speak a language other than English at home. Every call, form and policy explanation is available in English or Spanish with Victor directly.

Home value, income and language figures: U.S. Census Bureau QuickFacts, 2020–2024 American Community Survey five-year estimates.

How it works from Des Moines

Everything happens by phone or video.

We don't have a storefront in Des Moines. You talk with Victor M Robles Soto, a licensed producer, from wherever you are — most first conversations take 15 to 20 minutes.

We compare carriers instead of selling one.

Elavere is an independent agency appointed with several insurance companies. We look at what each one would offer for your age, health and budget and explain the differences plainly.

Areas we serve around Des Moines

Serving Des Moines, Polk and Dallas counties, and nearby communities:

  • West Des Moines
  • Ankeny
  • Urbandale
  • Johnston
  • Waukee
  • Clive
  • Altoona
  • Grimes
  • Norwalk
  • Indianola
  • Pleasant Hill
  • Bondurant

Life insurance and annuities sold in Iowa are regulated by the Iowa Insurance Division. Victor M Robles Soto is licensed in Iowa under NPN 22305583. Any policy we place for a Des Moines household is issued by the insurance company under Iowa rules.

If an Iowa insurance company ever failed

Every company we place business with is licensed in Iowa, and the Iowa Insurance Division takes consumer questions at 877-955-1212 (toll free within Iowa) or 515-654-6600. If a life insurer became insolvent, the Iowa Life and Health Insurance Guaranty Association would cover up to $300,000 in death benefits and $100,000 in net cash surrender and withdrawal values per life — the same limits Texas sets, which is not true of every state. We tell you which company is issuing your policy, and why, before you apply.

Questions we hear from Des Moines

I work in insurance. Why would I use an agent instead of buying direct?
Because appointed independent agents can quote carriers you can't buy from directly, and because underwriting outcomes differ from company to company for the same person. We'll run your profile across the carriers we represent and show you the spread. If your own employer's product wins, we'll say so.
What would a $1,000,000 policy actually cost in Des Moines?
For a 20-year term policy at $1,000,000, nonsmoker, best health class, we are currently quoting about $30 a month for a healthy 28-year-old man and $23 for a 28-year-old woman, rising to about $35 and $31 at age 36 and about $48 at age 40. Those figures come from Texas-issued policies at the best health class; life rates do not vary meaningfully by state, but the exact carriers available in Iowa can differ. Your own rate depends on your health history, and a health class below the best one raises it, so treat these as the shape of the market rather than a promise. The full table, and what moves a rate up or down, is on what a million-dollar term policy costs.
Are life insurance rates different in Des Moines than in Cedar Rapids?
Almost not at all. Carriers price a policy on age, sex, tobacco use, health history, coverage amount and term length — your ZIP code is not in the formula, and neither is your state beyond which carriers are licensed there. What changes between Des Moines and Cedar Rapids is how much coverage a household needs: the arithmetic above lands near $850,000 in Des Moines and near $890,000 in Cedar Rapids. The two Iowa markets land close together but for opposite reasons: Cedar Rapids has cheaper housing and higher incomes, so more of its figure is income replacement.
Do I have to meet you in person?
No. Everything — the first conversation, the application and the policy delivery — happens by phone, video or e-mail. Our business office is in Chicago and we work with Des Moines families remotely, which is how most of our clients prefer it.
Are you actually licensed in Iowa?
Yes. Victor M Robles Soto is licensed in Iowa (NPN 22305583). You can verify a producer's license on the Iowa Insurance Division website. Both numbers also appear in the footer of every page on this site.
What does the first call cost?
Nothing, and it doesn't obligate you to anything. If you apply for a policy and it's approved, the insurance company pays our agency a commission; you never pay us a fee.

Other areas

Talk with a licensed agent about your Des Moines household.

A short call in English or Spanish. No cost, no obligation, no pressure.

Submitting a request or calling connects you with a licensed insurance agent who may contact you about insurance products. This is an insurance solicitation.